NPBFX in an interview to China Forex Expo: market trends, results and development plans
Good afternoon, dear forum visitors!
In the beginning of December our company NPBFX took part in the international exhibition China Forex Expo 2017. The exhibition is being successfully held already for the 6th time and gather the world's largest brokers, financial companies, interested traders and investors in its arena. NPBFX was invited to visit China to be awarded in the nomination "Best Execution Broker 2017" for the best quality and speed of execution.
The company’s representative in Asia was Alla Zvereva, the NPBFX regional director. Within the exhibition she gave an interview sharing the opinion about current and future trends in the market, differences of NPBFX from competitors, development plans for the future.
- Tell about the differences between NPBFX and your competitors.
The main feature that makes us different from competitors is our experience and expertise on the market for more than 20 years. We are a mature company, we really know what the market needs, and we give it to our clients. The TOP-3 our priorities are: super-fast execution, developed payment solutions, high level of customer support.
- How do you see the current situation of the market? Are there any opportunities for new companies to enter the market?
Over the last years the industry is growing in a giant progression, and the competition is becoming stronger and stronger. New trends are replaced by others and Forex itself is becoming more accessible. Today almost everyone can start trading and make a profit, even having a minimum deposit. As for the market in Asia, here Forex is still booming. However, the problem is a small awareness of the rural population of the opportunities the market can give, even for those traders who have already entered the market.
- What are the challenges that broker companies on the Chinese market can face?
The Chinese government is making the access of local traders to foreign companies extremely difficult. So it is also more difficult for international companies to access local Chinese traders. However, there are a lot of traders in China who are interested in the better services, better conditions and better products, that only international companies can provide.
Another thing in localization: many companies coming to China use Western approaches but here it does not work, clients want to see the broker more "Chinese", close to traditions and internal understanding of work.
One more issue is the opening of new companies in China that use fraudulent schemes. This greatly undermines the trust of clients to honest and reliable companies.
- Share the plans of NPBFX for the next year.
In conditions of a rapidly changing market only companies that are ready to adapt to changes, adjust their strategy will be able to succeed in the future. Therefore, our key goal is to actively further develop our products and services, to be in line with the high demand of clients.
Another direction is to strengthen our brand on the new Asian market for us. We are going to focus on training workshops, seminars as experts to improve the level of our clients' awareness of Forex and their trading results.
And not less important is that we are usually working on improving and developing our payment systems, providing fast and safe payment solutions to all categories of traders.
2018 in NPBFX is going to be interesting and full of innovations on both the Chinese and Russian markets in general. We managed to achieve a lot in the passing year, and the pleasant award in the prestigious "Best Execution Broker 2017" nomination became a good summary. We believe that in the new year together with our clients we will be able to rise even higher in the quality of the services provided.
